We’re here to disrupt the market and act as a catalyst for real long-term change, so we love taking part in conversations about new innovations in the health, social care and housing sectors.
The blog by Evermore founder, Sara McKee, generated a huge discussion online and we hope it stimulated healthy debate about creating new and more positive approaches to living in later life. Ultimately it’s about delivering what people want, enabling them to enjoy a life full of fun, companionship, meaning and purpose.
A blog extract and link to the full article is below.
Choosing a positive future for ageing
“I would never put my parents into a care home.”
How many times have you heard that sentence, or even uttered it yourself?
We don’t see the action of moving into residential care as a positive choice actively taken by individuals but as a forced, guilty decision made by relatives at the end of their rope.
Let’s be honest, nobody wants to live in a care home so why are we propping up a sector that is selling a product people don’t want to buy?
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