Evermore Founder, Sara McKee, recently wrote a Viewpoint for HousingLin on the need to create aspirational housing for older people. Sara called for a new view of ageing, where older people are treated as powerful and active consumers. She also made the case for more innovative in the housing and retirement sectors, stating operators will go the way of Woolworths if they fail to evolve.

Evermore founder Sara McKee presents 'Because We Can'  - a workshop on innovation and meeting the demands of a savvy older consumer at Housing Lin's Festival of Ideas 2016 conference.

Evermore founder Sara McKee presents ‘Because We Can’ – a workshop on innovation and meeting the demands of a savvy older consumer at Housing Lin’s Festival of Ideas 2016 conference.

The Viewpoint was published ahead of last week’s HousingLin’s Festival of Ideas conference where Sara ran an innovation workshop to a packed house.

You can download the Viewpoint here.

The Housing Learning and Improvement Network (LIN) is the leading ‘knowledge hub’ for a growing network of housing, health and social care professionals in England involved in planning, commissioning, designing, funding, building and managing housing with care for older people.