East Lancashire will be home to a new lifestyle model for older people at Northlight, site of the historic Brierfield Mill. Known as Evermore, the village is being developed by Pendle Enterprise & Regeneration Limited (PEARL), the pioneering joint venture development company between Barnfield Investment Properties and Pendle Borough Council, on behalf of Evermore Wellbeing Limited.
Evermore is a new housing and lifestyle approach that combines attractive property with support services to help older people retain independence and control. Founded by Sara McKee, it will radically change the housing choices available for people in later life and tackle social isolation among older people living alone.
The village in Brierfield is the first of its kind to be built in England and will feature a five storey building with 60 one-bed, self-contained apartments for sale. Each apartment will have a double-bedroom and ensuite, living room, kitchenette, and balcony. The apartments will be clustered into households of 12 with each household sharing communal living area and hearth including an open plan kitchen and large dining table.
Tim Webber, Managing Director of the Barnfield Group, said: “We’re excited about having the ground breaking Evermore proposition in Lancashire first, and in such an iconic local building. The Evermore concept combined with the fantastic regeneration of a landmark building will set the standard for what we demand of housing in later life.”
It is expected that construction of Evermore at Northlight will begin in Autumn 2014 with sales commencing in Spring 2015. This is the first village of at least 20 Evermore communities that will be built by 2020.
Sara McKee, CEO of Evermore, added: “We’re delighted to be working with PEARL Barnfield Construction on the first Evermore village development and it’s fantastic to be part of such a visionary approach to regeneration at Northlight.
“Evermore’s philosophy is about providing older people with fantastic lifestyle opportunities in the heart of the community they know and love. With amenities including a hotel, business enterprise centre, recreation facilities, restaurants, and a marina, I can’t think of a better location for our first village than Northlight.”
Evermore delivers a genuinely integrated approach to older age care through a combined focus on great living space, hospitality and wellbeing. The companionship the Evermore model provides not only enhances older people’s quality of life, but also their health and general wellbeing through ongoing contribution.
The approach is inspired by the Green House Project in the US, which provides homes for older people that look and feel like a real home while also delivering high quality care. Research has shown its model has resulted in improved quality of life among residents, better quality of care, and higher staff satisfaction compared to traditional retirement homes.